Digital Marketing Minute Week of July 18th, 2016
Every week we share trends and articles on digital marketing.NATIVE ADVERTISING
What Native Ads Can Learn From Display & Banner Ads
by Eyal Katz, Business 2 Community
Do you remember those teenage dramas from the 1990s, like Beverly Hills 90210, Heartbreak High, and Degrassi High? In every one of those shows, there was always a “new kid” at school. The guy or girl was usually very attractive, shrouded in mystery, and the exact cause of their appearance was unclear. What does that have to do with native advertising, you ask?!
DIGITAL
Five Steps To Evolve Your Approach To Digital Marketing
by Peter Daisyme | Forbes
If your digital marketing efforts are successful today, don’t assume your success will continue without a hiccup if you rely on the same set of messaging and tactics. What works today simply will not work tomorrow given the pace of technological and market change, not to mention ongoing changes to your customers’ preferences.
SOCIAL
Retailers Are Licking Their Chops at Wandering Pokémon Hunters
by Reuters, Fortune
Pokémon Go, a mobile game that has rocketed to the top of Apple ( AAPL 1.77% ) and Android app stores in record time, looks set to challenge young Internet companies that specialize in increasing foot traffic for small businesses and may end up playing a role in major brands’ marketing, according to industry experts.
